"Brands that want to be heard, will have to learn to speak the language of their consumers, which is Emoji."
- Matan Israeli -
Emoji Marketing: How to Use Emoticons to Significantly Increase Your Conversions
They’re everywhere. Our obsession with them started with mobile phones while sending/receiving text messages. They gravitated towards social media and now they’re a regular fixture even in email communications...
These Emojis Can Increase Click-Through Rates, According to New Data
Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis...
Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent.
Can Emojis Be Integrated Into Your Marketing Campaign?
While you may have read the title of this blog post and thought “what a ridiculous idea,” the effect of millennials and Generation Z and how they use emojis could actually see a rise in emoji SEO – and this could be coming sooner than you might think.
An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.