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"Brands that want to be heard, will have to learn to speak the language of their consumers, which is Emoji."

- Matan Israeli -


Neil Patel

Emoji Marketing: How to Use Emoticons to Significantly Increase Your Conversions

They’re everywhere. Our obsession with them started with mobile phones while sending/receiving text messages. They gravitated towards social media and now they’re a regular fixture even in email communications...



These Emojis Can Increase Click-Through Rates, According to New Data

Emojis can be powerful tools that help your messages stick with your audience: a study found that participants who were sent messages with emojis scored higher on memory than those who were sent messages without emojis...



Emoji domain names: the first universal language

Like a carousel, language seems to be going full circle. Hieroglyphs etched into the walls of pyramids were the formal writing system used in Ancient Egypt. Language continued to evolve.



As emojis take over the world, more brands are experimenting with them in an attempt to stay relevant. What’s the best way to do so and what should be avoided?



How we use emojis?

Using Brandwatch’s new emoji analysis, we collected and analyzed every emoji published on Twitter over the course of two years. During this period we collected 6,400,278,100 (six billion) emojis.



Including emoji in Tweets is shown to increase engagement by 25.4 percent over emoji-free messages, and using them in Facebook posts can increase your number of Likes by 57 percent, and comments and shares by 33 percent. 

These guys are also obsessed with emoji domains




Can Emojis Be Integrated Into Your Marketing Campaign?

While you may have read the title of this blog post and thought “what a ridiculous idea,” the effect of millennials and Generation Z and how they use emojis could actually see a rise in emoji SEO – and this could be coming sooner than you might think.



How to Optimize Your Google My Business Listing?

An important first step in any local SEO strategy is to claim and verify your local business’ Google My Business (GMB) listing. Getting on Google My Business can increase your chances of showing up in Google’s Local Pack, Local Finder, Google Maps, and organic rankings in general.


Search engine journal

It may seem silly now, but at the rate millennials and Generation Z is using emojis, the rise of emoji SEO is coming sometime within the next 10 years.

Think back to when website domains first started...

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